Marketing Practice in the Hotel and Catering Industry in Britain John Shepherd

ISBN: 9780713404982

Published: June 1st 1982

Paperback

144 pages


Description

Marketing Practice in the Hotel and Catering Industry in Britain  by  John Shepherd

Marketing Practice in the Hotel and Catering Industry in Britain by John Shepherd
June 1st 1982 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 144 pages | ISBN: 9780713404982 | 6.54 Mb

Through inter-related case studies, activities and projects, John Shepherd presents an insight into how managers apply the principles of marketing in practice- using marketing as a tool to integrate the operational areas to achieve optimumMoreThrough inter-related case studies, activities and projects, John Shepherd presents an insight into how managers apply the principles of marketing in practice- using marketing as a tool to integrate the operational areas to achieve optimum profitability and consumer satisfaction.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Marketing Practice in the Hotel and Catering Industry in Britain":


expressonline.pl

©2012-2015 | DMCA | Contact us